The Loreal Professionnel Serie Expert range has a treat for every hair type.

Read up on each product category below and find the macaron flavour associated with your specific hair type.

Once you’ve found your flavour hop onto Retail Box and receive 30% off when you purchase any two products from the Serie Expert range.


Macaron flavour - Framboise 

Hair type: Coloured hair

Specifically designed for coloured hair and associated with the Framboise flavoured Macaron.

Protect your hair colour radiance and boost its intensity and shine with the Vitamino Color hair care range. Suitable for all hair colours, it gently eliminates residue and helps protect colour-treated hair. Enjoy a nourishing feeling with the Vitamino’s best colour radiance protection. 

Key ingredients:

A-OX Technology


No fading

No bleeding


Coloured hair is cared for / treated and protected.

Brilliant long-lasting colour.



Macaron Flavour: Blevet

Hair type: Blonde hair

Specially formulated for blonde hair and associated with the Blevet flavoured Macaron

Care for your blonde hair with Serie Experts Blondifier range. A bespoke colour care solution for highlighted, lightened and coloured blonde hair. Designed to revive your blonde and keep your hair shiny, nourished and radiant.

Key Ingredients:

Infused with superfood acai polyphenol which is an anti-oxidant in the acai berry extract


Repairs the hair, adds shine, prevents oxidation.



Absolut Repair Lipidium

Macaron Flavour: Caramel Beurre Sale

Hair type: damaged hair

Specifically formulated for damaged hair and associated with the Caramel Beurre Sale flavoured Macaron.

The exclusive Lipidium Complex range has been designed to target the hair fibre according to its own damage level. The hair feels stronger, the fibre looks more resistant and the surface is protected from any external aggression – bringing hair care and protection to another level.

Key Ingredients:

Lipidium Complex Technology

Rebuilds hair zones:

Zone A: Lipids: daily recreation of hydro-protective film

Zone B: Phythokeratine+ Ceramides: structure and strengthen

Zone C: Lactic Acid: repairs cortex


The 1st instant rebuilding hair care line. All hair damage repaired in record time.



Macaron Flavour: Lime

Hair type: Fine hair

Looking for more hair volume? Try the Volumetry hair care range which is perfect for fine hair. Give your hair a thicker look that feels volumized and lifted. Perfect for flat looking hair that needs a little boost

Key Ingredients:

Salicylic acid: Gently purifies the scalp and reduces the risk of hair capillary collapse.

Intra-Cylane Hydralight Technology: L’Intra-Cylane Stimulates and reinforces the cortex. Hydralight gently hydrated hair capillary fibres


Hair regains material and lightness. Reinforced and more resistant, hair maintains volume and density for a longer period of time.


Liss Unlimited

Macaron Flavour: Lavande

Hair type Rebellious hair

Enriched with Pro-Keratin and Kukui & Evening Primrose Oils, the Liss Unlimited hair care range purifies both hair and scalp and provides up to 4 days anti Frizz effect, even in high levels of humidity. Tame your rebellious hair today.

Key ingredients:

Pro-Keratine Technology


Pro-Keratine to help strengthen Zone B of the hair

Kukui and Onager oils

Kukui and Onager Oils creates a protective layer against moisture/humidity and facilitates smoothing in Zone A


4 days of smooth hair even in 80% humidity.


Macaron Flavour: A La Noix De Coco

Hair type: Dry hair

Constructed with glycerol and coconut oil, the Serie Expert Nutrifier range offers just the right dose of nourishment to dry hair. Glycerol helps to hydrate and nourish, while coconut oil brings shine to the hair.

Key ingredients:

Silicone-Free Technology

Glycerol – Nutritive active emollient

Coconut oil- Rich in essential fatty acids


Nourishes dry hair. Softens, illuminates and detangles without weighing down hair.