Joico Blonde Life Brightening Mask 150ml

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Perfect choice for: Any bleached, double-processed, or high-lifted blonde hair.

The kind you get on purpose.

Masques are for hiding things…but it won’t be your blonde hair once you’ve spent a few minutes with our brilliant blonde-brightening formula.

This quick-rinse, magician-of-a-treatment instantly hydrates, softens, and amps up your pale strands by neutralizing those nasty trace minerals that lead to dullness and yellowing.

Nothing heavy, nothing greasy…just on-tone, crystal-clear perfection here.

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Directions Of Use

Apply several pumps one or more times per week as needed to damp, freshly cleansed hair.

Leave on for 3-5 minutes and rinse.


Our Bio-Advanced Peptide Complex actually targets and reconstructs damaged strands; the naturally-occurring amino acid, Arginine, is replenished, and an exotic blend of Polynesian and Tahitian Tamanu and Manoi oils hydrate and bump up that big-time blonde shine.

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