CUSTOM STATIC BLOCK TOPWith the Fusion Backpack strapped on, every trek is an adventure - even a bus ride to work. That's partly because two large zippered compartments store everything you need, while a front zippered pocket and side mesh pouches are perfect for stashing those little extras, in case you change your mind and take the day off.
It’s royal for a reason: Purple inspires passion…especially a passion for fun, fashionable hair.
The kind you get with this deeply moisturizing-yet-weightless hair treatment—it actually chills out damaged cuticles and makes hair 44 percent less prone to breakage– uniquely stocked with purple pigment from our Color Intensity line. It’s the perfect choice to refresh your corresponding Orchid, Light Purple, Amethyst Purple, Lilac, or Metallic Violet shades in just minutes.
Haven’t yet dabbled in color? Then, use Color Butter Purple to shake up up blonde or pre-lightened hair in the salon with a soft-yet-vibrant tone that’s revved up with style; or playfully mix and match with other colors. No big commitment necessary, since it refreshes for up to ten shampoos, allowing you to start anew!
A unique combination of the three super-powers: Quadramine Complex—our exclusive blend of proteins that adhere quickly to strands, protecting both the cuticle and cortex; Joico’s patented Bio-Advanced Peptide Complex to create a shield of protection around each and every strand; and Arginine–the amino acid responsible for hair’s ability to stretch without breakage.
Wearing gloves is recommended with applying and rinsing.
When your shade starts to fade, apply to clean, dry or damp hair, wait 5 minutes and rinse.
Color without Commitment: Apply to clean, dry or damp, natural blonde or pre-lightened hair (at least a level 7), wait 5 minutes and rinse.