Wella Professionals EIMI Bold Move creates strikingly textured hair whatever the length or type.

With a hold level of 2, EIMI Bold Move provides endless exciting styling opportunities, from sleek and smooth to choppy and layered; this incredible styling paste is perfect for those who want to make a statement. With a lightweight and soft texture, this hair necessity allows for full creative control, movement and re-shaping.

EIMI Bold Move works particularly well with layered hair to create body and ruffled layers, guaranteeing that an effortless style can always be achieved.