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BUY 2 GET 1 FREE
Purchase any 3 JOICO products and only pay for 2. Cheapest is FREE. Please add all 3 items to your cart.
Perfect choice for: Any bleached, double-processed, or high-lifted blonde hair. The kind you get on purpose
Forget those dense, overly heavy moisturizing treatments designed for “bleach blondes.”
We’ve teamed the lightness of a lotion and the power of a serum in our deeply nourishing Brightening Conditioner that instantly revives blonde hair without weighing things down.
Each highlighted strand is polished to a high gleam, giving you the kind of champagne shine and detangling power that makes you feel bubbly all over.
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