360 degree swivel cord – This means better longevity of the iron for the customer and ease of use for the non-professional.
Prominent Digital Display – Again, for the non-professional, this could avert a disaster from happening and the stylist is always aware of the temperature of the iron.
Temperature Range – 110 to 230 degrees Celsius, iron heats up from cold to 230 degrees in 30 seconds.
Infrared Light – (first in SA) This reduces hair damage by 60%. Long term benefits mean less breakage due to the reduced number of times each section is ironed. This technology also helps retain moisture and therefore increases shine and manageability.
Ceramic floating plates – These Tourmaline-infused plates are key in delivering the correct and constant (stable) amount of heat evenly along the section of hair. The floating plates also make it easy to perform flicks and curls.
Ionic Generator – This helps emit irons into your hair to restore the balance of positive and negative ions and make your hair shiny, smooth, frizz – free and manageable. The negative ions are activated by heat.
12 Month Warranty Period – Peace of mind for the consumer in terms of any returns and repairs needed.