We are constantly connected to fashion. Supporting over 800 fashion shows worldwide, L’Oréal Professionnel inspires salon trends and helps hairdressers to recreate the most on-trend looks. We constantly strive to maintain the highest standards of quality in terms of performance, comfort and safety. That is why, our innovative hair care and hair color products are tested and approved by the biggest names in hairdressing.

    Serie Expert | L'Oreal Professionnel |


    Serie Expert is a professional haircare range by L'Oréal Professionnel especially developed with active ingredients tailored for all hair needs.

    TECNI.ART Styling Aids | L'Oreal Professionnel |


    TECNI. ART is an iconic styling range loved by professionals. The new range has been co-developed by hair stylists for hair stylists, to meet their every need!

    Serioxyl | L'Oreal Professionnel |


    L'Oréal Professionnel SERIOXYL is a hair routine to fight all the signs of hair thinning for stronger hair growth and to target dormant hair follicles. 


    Mythic Oil. Our iconic Mythic Oil range is ideal for normal and dry hair. ... Transform the look of your hair with a glossy, soft, and supple looking finish, thanks to oils such as argan, avocado and black cumin. The range meets all your hair care needs from start to finish without weighing it down.

    Mythic Oil | L'Oreal Professionnel |


    Pro Longer is the 1st professional range that renews lengths & fills-in ends to keep the long hair you love.How? Thanks to a patented technology (Filler-A100 and Amino Acid) exclusively owned by L’Oréal Professionnel, Pro Longer thickens the ends of the last few centimeters so that the hair grows thicker and the length is maintained.Get ready for longer, thicker and better hair!