Pureology HAIR CARE

    Created in California in 2001, Pureology was born from a powerful idea: create the best professional products for color-treated hair. Rich care without compromise is the POWER OF PUREOLOGY. We created our customized, high performance formulas while caring for our planet and animals with beauty and integrity in mind. As the pioneer of PROFESSIONAL VEGAN COLOR CARE & ZEROSULFATE® formulas, we strive to make people feel beautiful with good-for-you hair care

    Discover the Range

    Strength Cure Best Blonde | Pureology |


    Discover your best blonde yet with the Strength Cure Best Blonde System for all shades of blonde and highlighted hair. 

    Strength Cure | Pureology |

    strength cure

    Strength Cure is a best-selling haircare system that fortifies and repairs damaged, processed color-treated hair.

    Hydrate | Pureology |


    Hydrate reinvigorates tired strands and moisturizes hair. Made with natural oils that enhance manageability and shine.

    Nanoworks| Pureology |

    Nourish and strengthen hair while preserving hair color vibrancy with Nano Works Gold shampoo and conditioner for aging, color-treated hair by Pureology.

    Smooth Perfection | Pureology |

    smooth perfection

    Smooth Perfection anti-frizz hair products offer 72 hours of smooth styles, and are scented with an aromatic blend of violet, clove and musk. 

    Superfood | Pureology |


    Pure Volume helps enhance volume and restore movement to flat, fine colour-treated hair with key ingredients Wheat Protein and Eucalyptus Leaf Extract and a signature aromatherapy blend of Pink Grapefruit, Wild Rose, and Cedarwood.

    Antifade Complex | Pureology |

    Ever wonder what the Pureology AntiFade Complex® is all about?    

    It protects hair colour from fading with the help from ingredients such as Sunflower Seed and Vitamin E. It also includes a UV filter to fight colour-depleting environmental effects.