Created in California in 2001, Pureology was born from a powerful idea: create the best professional products for color-treated hair. Rich care without compromise is the POWER OF PUREOLOGY. We created our customized, high performance formulas while caring for our planet and animals with beauty and integrity in mind. As the pioneer of PROFESSIONAL VEGAN COLOR CARE & ZEROSULFATE® formulas, we strive to make people feel beautiful with good-for-you hair care

    Discover the Range

    ghd straigteners


    Discover your best blonde yet with the Strength Cure Best Blonde System for all shades of blonde and highlighted hair. 

    ghd styling aids

    clean volume

    Achieve airy, root lift with the Clean Volume collection which includes a sulfate-free shampoo, conditioner and a mist! 

    ghd curling


    Hydrate reinvigorates tired strands and moisturizes hair. Made with natural oils that enhance manageability and shine, this sulfate free formula hydrates hair and leaves supple, smooth and frizz-free hair.

    ghd straigteners

    colour fanatic

    Colour Fanatic hair treatment system for color-treated hair is a one-of-a-kind, multi-tasking hair treatment for color-treated hair with Fennel Seed extract and a natural blend of camelina, coconut and olive oils.

    ghd styling aids

    smooth perfection

    Smooth Perfection anti-frizz hair products offer 72 hours of smooth styles, and are scented with an aromatic blend of violet, clove and musk. 

    ghd curling


    Treat your color-treated hair with the wonders of Superfood! This 100% vegan, indulgent treatment for dry and damaged, color-treated hair is packed with rich, essential nutrients and natural ingredients. 

    Ever wonder what the Pureology AntiFade Complex® is all about?    

    It protects hair colour from fading with the help from ingredients such as Sunflower Seed and Vitamin E. It also includes a UV filter to fight colour-depleting environmental effects.