Bio-Kinetic Go Ash Cleanse is a toning shampoo formulated to compliment the Bio-Kinetic Ultimate Ash conditioner in creating the ultimate ash effect. This cleanser has a moisturising, salt-free, pH correcting formula that will minimise colour fading and leave the hair feeling more manageable and well-toned. This product can also be used to reduce unwanted gold/copper undertones in the hair. Bio-Kinetic Ultimate Ash is a toning product used to create the Ultimate Ash effect. The product will leave the hair feeling softer and more manageable. This product has a pH correcting formula to help reduce colour stripping. Ideally use on light shades of hair colour.