Joico JoiGel Firm Styling Gel 250ml

    Perfect choice for: Hard-to-hold hair.

    We understand: Your hair is tough, tenacious, thick, even coarse at times; it needs a Styling Gel that will fearlessly stand up to its feistiness.

    And that’s why we developed our firm-hold formula… so supportive, it gives those spirited tresses a run for their money.