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Danger Jones Semi-Permanent Color Masquerade Purple 118ml

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  • Real, gutsy semi-permanent colour. Bright colours, intense pigment and unbelievable packaging, Danger Jones is re-writing the way we think about semi-permanent hair colour. Danger Jones is fast becoming an international icon, building a dedicated community of artists who have created art from hair colour. Become part of the community and bring back the fun and joy of colour.

    Featured Benefits:

    • Intense colour – with good care, deep colours last up to 45 washes, lighter colours up to 25 washes
    • Designed to fade – colour fades gradually and beautifully, maintaining its elegance as the colour turns lighter and more pastel-like
    • Infinite customisation – mix any combination of colours together for truly personal results
    • Easy to use – reduced viscosity and smoother consistency makes it much easier to fully saturate hair, while using less product as well
    • Kind to hair – rice protein adds shine and strength, glycerin helps prevent breakage, and acidic pH smooths cuticle
    • Kind to the environment – cruelty-free, vegan and gluten-free formula
    • Careful production – quality, sustainable manufacturing in Los Angeles

  • No developer is required – simply apply to hair straight out of the tube. For best results, use on pre-lightened hair.

    1. Start with clean, dry hair – colours are most vibrant on clean pre-lightened hair.
    2. Section by section, apply colour, saturating hair from roots to ends.
    3. Let colour process at room temperature for 35 minutes – no heat required.
    4. Rinse thoroughly with cool water and high pressure – no shampoo, conditioner optional.
    5. Dry and style as needed.


    Aftercare
    Use an appropriate colour-safe shampoo as maintenance. Alternatively, apply a small amount of Danger Jones colour to your regular conditioner to make your own customised colour conditioner.

    Avoid the following:

    • hot water exposure
    • over-using hot tools
    • clarifying shampoos
    • co-washes
    • chlorine and well water
    • prolonged UV exposure
    • frequent shampooingother hair treatments

  • Glycerin, Hydrolyzed Rice Protein


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